Yassai 7 may sound like something from a Japanese anime, but in reality this accessory brand is from Los Angeles, California. Yassai 7 is a cutting edge accessory line that seeks to change the world in a fashionable way by throwing in rough metals and ravaged chains to give us 7 collection of accessory that represents 7 different colors.

Each color or collection represents the different distinct causes that they support.

Their first collection, is called the ‘Stop Blood Diamonds Collection 09’  –  where 2% of their profits go to Stop Blood Diamonds.

With an all round anti-war sentiment, each of their accessory is handmade with rings and earrings and then cast out of silver. 

The necklaces are lasercut out of stainless steel – originally used for industrial piping.

‘Kids with Guns’ is a homage to child soldiers in south Africa who suffer due to the illegal blood diamond trade.

‘Bang Bang Bang’ is homage paid to the anti-gun sentiment.

‘Cut and Collect’ is in celebration of the genius of British graffiti artist Banksy.

Nothing in Yassai 7 costs more than USD$200 and yes, they do ship internationally.

Website: www.yassai7.com

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Just last week, we posted on how watches aren’t just for keeping up with the schedule anymore with the Swatch Club’Art Exclusive Selection and we also taught you how to wear the boyfriend watch in Trend Talk Tuesdays: Borrowed from Boyfriend. This week, we bring you more cool watches from FLUD.

Established in 2007, this New York City brand is off the hook! Being just 2 years young, FLUD is now available in 21 states in the States, Australia, Italy, Japan, Germany, Russia and United Kingdom!

Their street cool designs have been featured in fashion magazines such as Nylon and even on Kanye West’s blog!


FLUD watches are manufactured in China with Japanese movements aim to bring unique, fresh watches to the casual and streetwear scene without the pretentiousness or big-digit price taga.

Some of our favourites from their catalogues includes:


Tableturns, USD$80 


Big Ben, USD$90


The Boombox, USD$90


Digalog, USD$60


The Catrdige, USD$80

Can you believe that none of FLUD watches are more than UD$100? 

They, too, ship internationally and each timepiece comes with one year warranty. Nice!

Website: www.fludwatches.com