Fans of all things unconventional rejoice! Major retail outlets have been dominating the field, particularly H&M, but indie stores are rising to the occasion and Locoo is of no exception. Quirky yet tasteful, this box of fun caters for those willing to break the barriers of fashion and strike out a mile.

Store-frontThe turquoise and gold exterior reminds us of Anna Della Russo for H&M’s trunk and vanity set. Upon entering the store, one is overwhelmed by the selection of shoes on a low table. From bold platforms to Miu Miu inspired loafers, we are spoilt for choice.

Locoo4Owned by a stylist, Nini Lew, it is of no wonder that the selection of clothes in Locoo have a distinct style. With stocks hailing from Taiwan every two weeks, shopaholics are able to get their fix every fortnightly.

Locoo2Locoo’s main philosophy is to offer girls and women alike a chance to mix and match, which when you get right down to it, is allowing everyone a chance to experiment. Regardless of who you are, there is a part of you that has a certain “Locoo style”.

Locoo1Aztec print earrings in triangular form, lightning strikes in bright neon shades and a neon green fang necklace. Pairing accessories like this may be tricky but with basics, anything is possible.

Locoo3Locoo’s selection of sweaters will put a smile on your face. We spotted some with psychedelic prints and others with rather controversial prints on them. Either way, it’s a true trove for any sweater enthusiast.

Below are our Locoo picks:

4Sweater, RM69.90

We can see anyone associated with Rookie, be it reader or writer, in this sweater for it is indeed whimsical. Geometric prints in light pastel shades and a horse with pink mane all in one sweater are rarely seen anywhere. Pair it with your favourite pair of jeans or a pleated skirt in a dark hue – this sweater is as loud as it gets.

3Red high waist jeans, RM79.90

Not only does it come in red, but also in green and purple as well as your basic denim blue. Red caught our eye for it is in tune with this week’s holiday. Ditch those dull basic jeans and pop these on for a more street style ready look.

2Black fringe top, RM99.90

Too many colours in your wardrobe? Opt for this black fringe top with studs then – a great cheat piece to looking stylish. Throw this on with a bold coloured bottom or even something monochrome, and you are good to go. Ideally, we would pair it with red leather pants and a beat up leather jacket with combat boots.

If you’re unable to drop by Paradigm Mall, don’t worry! Locoo also sells on its Facebook page. On the other hand, for those who rather try it on personally and such, you can find Locoo at L2-39 Paradigm Mall, Kelana Jaya. For all inquiries, call 03-7887 0607.