Multi-label sneaker-apparel store AW LAB has opened its first Malaysian flagship store in KLCC. The launch event was attended by the press, invited guests, and was officiated by Giuseppe Nisi (AW LAB’s Head of Asia) and the store’s four celebrity friends – Juliana Evans, Elizabeth Tan, Caprice, and Alicia Amin.

Founded in Italy, AW LAB has expanded to 200 stores across Europe. Following a successful launch in Singapore, the brand chose Malaysia as the next country to be a part of its Southeast Asia venture.

Occupying two lots on the third level, the AW LAB store features a bright and contemporary concept. With its ‘Play With Style’ notion, the store invites fans of the athleisure fashion trend to discover and experiment with different apparel and accessories.

“AW LAB is excited to serve Malaysia with our PLAY WITH STYLE notion, as an invitation to go against the rules imposed, to amuse yourself every day with positive energy, not to be afraid, not to judge and to confidently take on the future. Living out stereotypes and clichés, starting their own style and unreplicable code,” said Giuseppe Nisi, Head of Asia of AW LAB.

Available in store are the latest exclusive collections from famous brands such as Nike, Asics, Adidas Originals, Onitsuka Tiger, Superga, New Balance, and more. AW LAB’s own clothing brands, Down UP and Two of a Kind also mark their entry to the Malaysian fashion industry with the store launch.

A second AW LAB store opening is already in the works, but its location is yet to be announced.

Visit the AW LAB flagship store on Level 3, lot 339 & 340 in Suria KLCC.