You can now pair your favourite Le Pliage with matching Longchamp sunnies, because the Parisian brand’s eyewear collection is finally available in Malaysia.
Longchamp first announced its intention to launch its own eyewear collection in 2017 to expand the brand’s existing offer. “Eyewear is a complementary and logical new product category for the Longchamp brand,” commented Jean Cassegrain, CEO of Longchamp. “Eyewear was the missing element to complete and enhance our portfolio, and the wardrobe of the Longchamp woman.”
After its global reveal late last year, Longchamp Eyewear has finally reached our shores. The Malaysian launch was held last weekend at KL Convention Centre, and was attended by invited media reps and celebrities such as Sarah Lian, Indonesian actress Luthya Sury Widjaja, rap artiste Kayda Aziz, and others.
The new Longchamp Eyewear collection was inspired by the brand’s emblematic bag range, featuring feminine shapes, vibrant colours and innovative designs, and comes in a variety of chic shapes.
The star of the new advertising campaign, this round frame with butterfly-effect angles is made entirely from metal and defined with thin, light lines. The glasses feature two-tone lenses and are embellished with characteristic hinges inspired by the Roseau bag line with its emblematic bamboo details. Customisations include the laser-engraved logo on both temples and the brand’s distinctive horse emblem on the temple tips. Available in Black, Gold and Rose Gold.
The classic and refined teacup shape is reinterpreted with a contemporary spirit by combining the solid acetate front with the luminous metal temples. The distinctive Paris Premier hinges evoke the house’s namesake collection of luxury handbags, while the Longchamp logo is elegantly laser-engraved on both sides. Available in Black, Havana, Wine and Orange.
This tea-cup shaped style with a keyhole bridge stands out for its flexible construction, which enables the wearer to fold both the front and the temples just like the iconic foldable Le Pliage bag. The design stands out for the metal studs on the front and the contrasting temple tips, inspired by the tanned leather of the iconic Le Pliage leather bag. The Longchamp horse emblem is paired with a discreet gold brand logo on both temples. Available in Black, Havana, Beige Tortoise and Blue Tortoise.
The classic rectangular shape is revisited with oversized, sculpted-eect proportions, enhanced by the refined two-tone treatment on the acetate front. The exclusive bamboo hinges are inspired by the iconic Roseau bag, and are a distinctive Longchamp detail, accompanied by the brand logo on the right lens and the precious metal plate on the right temple tip. Available in Black, Havana, Blue/Azure and Burgundy/Grey.
The rounded shape of these acetate glasses is designed with a unique construction, consisting of three layers of acetate/metal/acetate. The front features a metal bridge bar, extending across the top from end to end; iconic customisations include the laser-engraved Longchamp logo on the right lens and the horse symbol on the left temple. The style comes with adjustable nose pads and metal hinges and bridge. Available in Marble Black, Havana, Havana Multicolor and Blue Tortoise.
This timeless aviator has a metal frame decorated with a leather application on the top bridge bar and around the lens profiles – a bold detail available in the colors of the accessory palette. The lower bridge bar features the same finish as the monoblock hinges, while the temples are defined by contrasting color acetate sections. A laser-engraved Longchamp logo on both sides and the Longchamp horse emblem on the temple tips complete the design. Available in Gold Bourbon, Gold/Dark Brown, Gold/Blue, Rose Gold/Nude and Rose Gold/Burgundy.
This optical style presents a soft cat-eye shape that infuses classic design with a smoothly feminine and modern twist. Its simple lines combine the semi-transparent front with tone-on-tone temples, both detailed with the golden Longchamp logo. Available in Black, Nude, Violet/Berry and Turtledove/Violet.
Found your favourite pair of Longchamp glasses? Then head to the nearest reputable optical store to purchase ’em.