It’s here – Agent Provocateur has finally arrived on the shores of KL!

Agent Provocateur is an English luxury lingerie brand that first opened in Soho, London and was founded by Joe Corré and Serena Rees back in 1994. Since then, it has expanded its reach across Europe, opening boutiques in nearly every major continent across the globe, now including our very own city, KL – which also happens to be the first flagship boutique in all of Asia.


Agent Provocateur, under the wing of new CEO, Garry Hogarth and art direction of Sarah Shotton, has remained faithful to the brand’s popular provocative and playful aesthetic, and with campaigns featuring names like Kylie Minogue, Kate Moss and Maggie Gyllenhaal, has managed to garner some extensive media coverage over the years giving this growing brand a great push.


CEO Hogarth explains, “Our brand and product offerings have always been daring, passionate and sexy with a tinge of humor. Simultaneously, we promise a unique and exclusive in-store experience and services unparalleled to any other luxury lingerie brands.” The boutique here in Malaysia does not fall short of its reputation, decorated with the concept of a lush boudoir and sales staff donning its iconic pink house coat designed by Vivienne Westwood.


Other than lingerie, the brand also carries swimwear, beauty, hosiery, accessories and even launched its own line of fragrances beginning in the year 2000 – some of which have even won Fifi awards.


For those of you dying to get your hands on some of its merch, but don’t have access to one of its tangible stores, fear not! With over 20,000 hits a day, Agent Provocateur also provides its services through its website, that ships worldwide.


Agent Provocateur is now available exclusively at Suria KLCC. For more information, check out its website.

Image credit: courtesy of Agent Provocateur