New Brands 

Neal’s Yard Remedies (NYR)


Neal’s Yard Remedies

We’re very excited to welcome this cult brand to the valley. Prior to its Klang Valley counter, Japan was the closest location with Neal’s Yard Remedies (NYR) stores. NYR is a natural and organic skin and body care brand with an extensive range. We love their Frankincense Hydrating Cream, a lighter hyaluronic acid enhanced alternative to cult favorite Frankincense Nourishing Cream.

Counters are now open at Isetan KLCC, Isetan 1 Utama and Isetan Lot 10.


First Aid Beauty (FAB)

First Aid Beauty Ultra Repair Cream (170.1g – RM108, 56.7g – RM46)

First Aid Beauty arrives in town. Founder and CEO Lili Gordon, a former partner at Fresh cosmetics teams up with board-certified derm Dr. Robert Buka to create First Aid Beauty. This is a line of products catering to folks with tough skin conditions with modern textures and formulas to traditional drugstore solutions. FAB formulas are free of phalates, sulphates, alcohol, parabens and artificial dyes, and includes a signature cocktail of antioxidants. Crowd favorites include Ultra Repair Cream, a pleasant multi-use alternative to greasy drugstore eczema and dryness treatments.

At Sephora from May 17 onwards.


Josie Maran

Josie Maran 100% Pure Argan Oil (RM169)

Josie Maran cosmetics is known for its argan oil based products. Its product philosophy combines the use of pure ingredients with the popular ‘heal all’ argan oil. Perfect for those seeking skin make-up, mineral sunscreen and hair care that doesn’t irritate skin. We like its organic argan oil and Matchmaker Foundation for dry skin and reactive (eczema) skin.

At Sephora from May 3 onwards.


Kate Somerville


Kate Somerville Clearing Mask (RM159)


Celebrity facialist Kate Somerville extends her empire into a range of home use line that carry the its ethos of having effective salon quality solutions at home. The clearing mask is very popular with breakout prone skintypes.

At Sephora from May 17 onwards.


New Collections

Bobbi Brown Long Wear Collection 

Bobbi Brown Long-Wear Even Finish Foundation SPF15 (RM160)

Bobbi Brown launches their latest Long Wear Collection featuring three new products and a new set of cream eyeshadow colours.

The lightweight, budge and humidity proof Long-Wear Even Finish Foundation, which we feel is the star of the collection is an Asia exclusive for now. According to Bobbi Brown’s Asia Artistic Director Kai Vinson, the foundation was developed based on consumer feedback from the hot and humid regions of South East and East Asia. Already ranked #1 in Elle Taiwan’s March 2012 beauty awards.

If that isn’t enough, watch out for the Asia exclusive eyelash curler. Oh, and did we mention the budge proof pencil eyeliners?

Available at Bobbi Brown counters nationwide from May onwards.


Dior Addict Extreme 

Dior Addict Extreme (RM98)


Dior Addict fans rejoice. A high-pigmented iteration of your favorite lip colour formula has arrived. Long-wearing, pigmented and extremely comfortable, it is hard to ask for more from a lip colour. Check out our swatches of the range.

Available from April 2012 at Dior counters nationwide.


Kate Spring 2012


Kate Spring 2012 Real Create Eyes (RM59)

Kate is the least girly of the many Japanese drugstore makeup out there. It sports an incredible range of basics such as eyebrow pencils and eyeliners in every formula available. Kate’s Spring 2012 collection with include Real Create Eyes, a new line of eyeshadows, three new variations of the liquid eyeliner, a new comb dispenser format mascara and a BB Gel Cream in three shades.

Available at leading pharmacies from May onwards.