One of the best things in the makeup landscape at the moment has to be NYX Professional Makeup. Named after the Greek goddess who rules the night, symbolising beauty and power, this L.A. brand is one of the most affordable in the market when it comes to professional quality makeup.
Two signature things you need to remember about NYX Professional Makeup: rich pigments, high payoff. Whether you’re looking to create classic or super on-trend looks, NYX Professional Makeup will have something for you.
Previously only available in Sephora, NYX Professional Makeup has launched its first standalone store at IOI Mall, Putrajaya with more set to launch in 2017. Created for the beauty junkie with the huge social following, the brand’s standalone has been labelled an ‘online flagship store’.
Literally connected, the store features a digital community wall, where makeup trends, top-selling items and most-liked products appear. With a tap, users can learn more about the featured products, see social media posts by influencers and find them in store. At the interactive Beauty Bar, makeup enthusiasts can ‘Swatch, Watch, Play’ – view makeup tutorials by influencers on a screen, try out products and create colour swatches, then post onto their social media immediately with their phones.
If you’re new to the brand, here are some must-haves to buy at Nyx Professional Makeup’s flagship store:
NYX Professional Makeup Must-Have #1: Soft Matte Lip Cream (RM33)
A big favourite, the Soft Matte Lip Cream is available in 34 shades from nudes to vivid brights. The velvety smooth lip cream delivers a burst of creamy colour and sets to a matte finish. Surprisingly durable, lightweight and delightfully creamy, fans have declared love for its non-drying and staying power. We also love its sweetly scented formula.
Benefits: Goes on smooth, is non-drying and stays all day. We love the more adventurous shades Moscow (a deep electric blue) and Havana (violet with a blue undertone).
NYX Professional Makeup Must-Have #2: Jumbo Eye Pencil (RM24)
A radiant eyeliner that also doubles as an eyeshadow, the Jumbo Eye Pencil comes in 32 shades. Made with a blend of mineral oil and powder, the creamy pencil glides onto eyelids effortlessly leaving you with vibrant, no-fade colour. Use different colours for different needs: either as a liner, shadow, base, highlighter, or for the waterline.
Because the texture is so creamy, you may want to use a mattifying primer beforehand, especially if you have oily skin. When it wears down, get the Jumbo Eye Pencil Sharpener which has an opening for a large pencil.
Benefits: Applies without tugging on your skin, super pigmented, longlasting, can be used as eyeliner, eye shadow, base or for the water line. Use Milk (white) for opening up the eyes or more costume-y looks, Rust (a metallic copper) for an on-trend liner look, Gold (pure gold!) in the middle of the lid for the shiny wet-eye look. For more eye makeup trends and ideas click here.
👀@maccosmetics I’m Into It, Cheer me On (LE), Goldenrod, Aqua, Bitter, Shock-O-Holic (LE) @nyxcosmetics Hot Red Primal color and Milk jumbo pencil 💄MAC Boldly Bare pencil, @esteelauder Blasé Buff pure color love lipstick, MAC Viva Glam Ariana Grande 2 lipglass #myartistcommunity #myartistcommunitync #maccosmetics #moksneia #nyxcosmetics #esteelauder
NYX Professional Makeup Must-Have #3: Highlight & Contour Pro Palette (RM111)
Define your features like a pro with this refillable highlight and contour palette. Each set includes eight customisable highlighting and contouring shades. Includes a strobe, illuminator, contour and highlighter. The powders are creamy to the touch and blend in easily, particularly if you have a primer on. When you’re done with your favourite shade, simply refill the palette with Pro Single pans.
Benefits: Refillable palette! Creamy to the touch, blends easily, use with a primer for best effect.
Here’s a how-to:
NYX Professional Makeup Must-Have #4: Lip Lingerie (RM35)
Lip Lingerie is a luxurious liquid lipstick with a plush, matte finish. Available in 24 shades of nude ranging from peachy neutrals to beigey pinks, taupes, to terracotta and dark brick all the way to muted plums and chocolate brown, the range takes the neutral palette to a whole new level.
As is a NYX Professional Makeup signature, the product glides on, dries quick for that matte look and delivers on high pigment.
Benefits: Glides on easy, dries to a quick matte finish, full coverage colour. (Who needs those expensive Kylie Lip Kits when you’ve got these?) Our favourites: Embellishment (a faded lilac) and Confident (a smoky plum).
See Lip Lingerie in action:
NYX Professional Makeup Must-Have #5: Total Control Drop Foundation (RM69)
Total Control Drop Foundation comes with a squeeze dropper. In 24 skin tones, the texture is velvety and lightweight with a matte finish. While we’ve tried a tinted serum with a dropper before and didn’t like how we couldn’t get to the bottom of the bottle effectively, the dropper has its benefits. It allows you to build your coverage according to your needs; less drops for sheer, more drops for fuller coverage. Due to its matte finish, the product works great on oily skin. Buff expertly using the Total Control Drop Foundation Brush for a seriously smooth finish.
Benefits: Lightweight, buildable colour, good for oily skin, can be used as a concealer too.
just discovered the @milanicosmetics #AmoreMatteLipCremes. these are incredible!! I don’t like drugstore liquid lipsticks, but these blow even some higher-end ones out of the water, especially considering their price. . FACE @urbandecaycosmetics #AllNighterFoundation in 7.0 @nyxcosmetics #TotalControlDropFoundation in medium olive 09 @lorealmakeup #TrueMatchPowder foundation in cappuccino @nyxcosmetics powder blush in Bordeaux @nyxcosmetics #AwayWeGlow in moonbeam @elfcosmetics baked highlighter in moonlight pearls . EYES @toofaced #ChocolateBonBonsPalette in divinity, mocha, and Bordeaux @eylureofficial #No143 lashes . LIPS @milanicosmetics #MilaniAmoreMatteMetallic lipstick in my soulmatte . . . . #MOTD #metalliclipstick #metalliclips #makeupofig #makeupoftheday #makeupofinstagram #makeupinspo #makeupjunkie #makeupaddict #makeuphoarder #igblog #igmakeup #igbeauty #instamakeup #instapost #lifestyleblog #lifestyleblogger #bottledambition
NYX Professional Makeup Must-Have #6 Angel Veil Skin Perfecting Primer (RM45, available from mid-July)
While NYX Professional Makeup has a number of skin primers for a flawless finish such as the Pore Filler and Shine Killer, plus the #No Filter Blurring Primer for the ultimate selfie-fiend (selfiend?), we’re really hyped about the Angel Veil Skin Perfecting Primer because it seems to cover all-of-the-above. This super silky, light and fresh formula creates a comfortable cushion on your skin to enhance makeup application. Fans have claimed diminished lines and dark circles, while some have seen minimised pores and shine. We also love its non-oily, lightweight texture.
Benefits: Minimises look of lines, pores and oily shine, light texture, makeup blends in more effectively.
Every month, the NYX Professional Makeup store will host meet-ups and in-store content takeovers with influencers. For more information about NYX Professional Makeup in Malaysia, please visit them on Facebook and Instagram.
All images courtesy NYX Professional Makeup Malaysia.
By Maya Tan Abdullah.