1. Industry Insider: Alexio Yeoh

    Posted by Liam on February 13, 2013

    Aspiring fashion photographer Alexio Yeoh may have only picked up the camera a mere three years ago, but his passion translates into his body of work – which includes myriad famous local celebrities like Dennis Lau, Amber Chia, Belinda Chee and Soo Wincci.

    Alexio Yeoh, 25, Fashion Photographer

    24428_10152511997420192_166090294_nWhat’s your background story?
    I grew up in a small town called Kajang, and studied around the area until I was sent to Curtin University Australia in Perth to finish up my honours/masters in design.

    How did pick up photography?
    I picked up photography late, when I was 22. I actually hated photography – I had to take it as part of my course and it was completely shooting for the sake of shooting. There was no guidance, the whole function of the camera was so vague. The turning point was when I shot fashion models. I think it was the communication I had with the models that sparked my interest. I liked the motions in human beings and capturing their emotions.

    What was your first job?
    My first job was shooting portfolios for models back in Australia for three different agencies: Scene Model Management, Chadwick’s and Vivien’s.

    10330_294207645416_5518325_nDescribe a typical workday for you.
    I prepare all the equipment the day before, making sure that my battery is full, and that I have sufficient memory in memory cards. Sometimes I don’t have a stylist, so I have to source the clothes myself. I like being very involved in the art direction, and communicating with the whole team on set.

    What is your favourite and least favourite aspects of being a fashion photographer?
    My favourite part of being a photographer is the synchronisation of the entire team to create magic – I love it when things go with the flow. My least favourite would be waking up early to jobs that cancel on me at the last minute. That’s just uncool.

    Debunk a myth about your job.
    That fashion photographers are perverts. There are people out there tainting the name of fashion photography, but real photography is about fashion and passion, not nudity.

    167935_10150414978485417_7083517_n

    Amber Chia by Alexio Yeoh

    391993_10152327731820417_1997786718_n

    Soo Wincci by Alexio Yeoh

    What is your greatest achievement so far?
    Probably when I got to shoot Amber Chia three years ago. I was a relatively unknown photographer and I managed to get a chance to shoot a huge celebrity. I was nervous and overwhelmed, but I loved the photo and it was even selected to be on the cover of a health magazine.

    What advice would you give someone looking to be a fashion photographer?
    Work hard – you need to think out of the box and think of different concepts that haven’t been done before. Fashion photography is about challenging societal norms and creating art. Don’t get tied up when criticised – when people start criticising your work, you’re probably right on track.

    Which gig was your favourite so far?
    Shooting official potraits of Soo Wincci – she’s very professional, down-to-earth, and she takes direction so well. Shooting her was easy, as she let her personality shine on set. I wish her all the best in her endeavours in Taiwan.

    Where do you see yourself in five years?
    This might sound ambitious, but I would love to have my own solo exhibition. On the guest list would be all the previous models, celebrities and personalities, alongside my team, who have helped me through this journey.

    230548_10152151350690417_1247835864_n384567_10152148581780417_404136992_nThe photographer I look up to the most is:
    It’s a tie between Terry Richardson and Annie Leibovitz.

    My Style Icon is:
    Alexander Wang, because I love the simplicity in his design.

    My personal style in three words:
    Simple, sophisticated and outrageous. I know they contradict each other, but I’m a contradiction.

    My favourite model is:
    International: Sasha Pivovarova– her eyes kill me. Local: Amber Chia.

    If I could shoot a campaign for any brand, it’d be …
    Zac Posen, Elie Saab and Prada’s. I can’t pick just one!

    ALEXIOI’m happiest when …
    I have good food.

    My best purchase ever was …
    A Nikon camera.

    My celebrity crush is …
    Miranda Kerr – her accent is gorgeous.

    Meggings! Yay or Nay?
    NAY NAY NAY! Especially if you’re not on the runway or at a photoshoot. Meggings only look good on 1% of the population.  

    Currently playing on my iPod:
    I Found You’ by The Wanted.

    +++
    Image Credit: Courtesy of Alexio Yeoh.

    Tags:
    , , , , ,


Latest Posts