1. Trendspotting: Parkson’s Summer Breeze

    Posted by Claudia Low on June 11, 2012

    Summertime and the livin’ is easy – it’s one stop fits all at Parkson, housing brands both international and local, ranging through limitless tastes from casual essentials to trends on point. This year, as Parkson celebrates its 25th anniversary, style gets a whole lot simplified with the launch its Summer Breeze look book. Featuring the cream of the season’s crop, Tongue in Chic takes a peek into its curated play of colours, print and texture.

    Dress (RM253), Wallis. Cardigan (RM129.90), Nicole. Beach hat (RM39.90), Mazzard. Bangle (RM275), Ted Baker.

    Make that golden tan pop with a colour block of pastels. After a year of eye-searing neons and brights, Pastel Fever is a refreshing foray back into sugary sweet innocence.

    Dress (RM179), Miss Selfridge. Sunglasses (RM79), Accessorize.

    Give florals an edge of whimsy with a polka dot insert, grounded by neon wedges.

    Dress (RM450); Cardigan, (RM275), United Colors of Benetton. Necklace (RM39.90), Mazzard. Sunglasses (RM66), Accessorize. Shoes (RM179), Rotelli.

    Take a walk on the wild side with a buttercup bodycon! Not one to wear colours? Add zest to your monochromatic palette with a cardigan, layered with candied accessories.

    ON LEFT: Dress (RM930), DKNY Jeans. Cardigan (RM190), United Colors of Benetton. Necklace (RM99.90), John Candice. Bangle (RM275), Ted Baker. ON RIGHT: Dress (RM169), Key Ng. Necklace (RM49.90), Park Avenue Accessories. Earrings (RM39.90), John Candice.

    Here’s one for the sartorially savvy – take to work a dress that accentuates your best assets, with accessories that tastefully offset any corporate vibe. Day clutches make that transition effortless.

    Dress (RM300), Monsoon. Bangle (RM53); Clutch (RM139); Sunglasses (RM79), Accessorize. Ring (RM670), Swarovski.

    Maxi dresses are the LBD’s Summer equivalent. Make yours a digital floral to stay on trend.

    ON LEFT: Dress (RM259), Mirabelle. Bangle (RM19.90), Mazzard. Earrings (RM39.90), John Candice. ON RIGHT: Dress (RM259), Mirabelle. Earrings (RM39.90), John Candice.

    And onto the boys! This season, flower picking gets masculine with subtle prints masked by a tribal edge. Hang loose with standard khakis and a straw fedora.

    Shirt (RM120), Renoma. Pants (RM159), Budweiser. Fedora (RM79), Ripcurl.

    If you already sport a trademark style, play it up to the season’s potential with lots of colour.

    T-shirt (RM249), Desigual. Shirt (RM299), French Connection. Pants (RM159), Budweiser.

    Update your closet of checkered shirts with a little pastel. A navy pattern keeps things grounded.

    Shirt (RM359), Lacoste. Shorts (RM249), United Colors of Benetton. Wristlet (RM185), Police. Fedora (RM79), Ripcurl.

    Like what you see? All looks are available at select Parkson stores, and it gets even better. Starting this month, Parkson will celebrate its silver jubilee over six months with exclusive collaboration with well known local designers, special celebrity eco bags available July onwards, special green deals, limited edition anniversary items and more. Drop by any Parkson stores or check out Parkson website for more information.

     

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    Images courtesy of Parkson

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