We share many of the same opinions with our friends at Levi’s®. One of them is that we all full-heartedly believe that it pays to be dressed with intent. So we decided to take it a little literally this weekend. If you’re dressed to impress this Urbanscapes – like you’re out on a mission to stylishly go forth at the festival, chances are, you’ll get spotted by our Style Scouts.

Once scouted, they’ll take a quick Style Snap and lead you to our humble little Levi’s® x TIC Hub, where you’ll get rewarded with Levi’s® goodies. Decked out with water coolers, creative installations and phone charger ports, it’s completely fine by us if you decide to linger on, well after you collect your prize.


And the fun doesn’t stop at the Urbanscapes weekend. Levi’s® will host its favourite festival looks on its site, and based on a Facebook ‘Like’ mechanic, will be giving out even greater prizes on a weekly basis. To be eligible for this though, you have to head over to the Levi’s® x TIC Hub for a little data capturing. Keep yourself in the loop this Urbanscapes by liking Levi’s® on Facebook and Twitter. If we might, it wouldn’t hurt to wear a little denim to get on Levi’s® good side. 😉


And of course, stay glued to our site as we drop pointers on how to stay gorgeously fashion forward at Urbanscapes all week.

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All images were taken at Urbanscapes 2011.