Regardless of how different everyone, male or female, is in this world, we all share one common thing that can be found in each of our closets – a pair of jeans. Although jeans are an absolute prerequisite for anyone, it remains an absolute shocker how bad fitting jeans continue to be worn! Gap, the stalwart of casual classics are introducing their new 1969 Premium Jeans line that caters to your shape and every curve.
The name of this line of jeans refers to the year Gap was first created. Since their debut, the brand has been extremely popular for their denim. This time around they’ve reworked their jeans to take into account varying body shapes, to eliminate the glaring problem of badly-fitted jeans. Hence, the release of the Gap 1969 Premium Jeans!

The collection is very gender-friendly with both women and men-issued denim. All the jeans feature quality denim in different washes, from darkest ink to light, so that you can pick one that suits you best!
For the ladies, the jeans have been crafted into 5 fits – Always Skinny, Real Straight, Sexy Boot, Curvy and Long & Lean.
Always skinny: This low-waisted dark coloured jeans is designed very slim through the hip so that it accentuates your slim sillhouette while lifting your bottom. As with any skinny jeans, the Always skinny jeans will visually add length to your body while defining your slender.

Real Straight: The restructured leg shape will give the illusion of longer and slimmer legs. The low-waisted jeans is also cut close to the hip and thigh to prevent any awkward bunching of denim while moving.

Sexy Boot: The boot cut leg opening gives an impression of longer legs while maintaining an hourglass proportion through the body!

Curvy: This jeans is especially made to cater for those with some curve in their body. The low-waisted jeans will hug closely to the hip and thigh flattering curves with a small boot cut leg opening that will balance your proportions.
Long & Lean: The flared leg jeans is fitted in the hips while looser through the thighs. The result is a long and lean sillhouette!
For men, the Gap 1969 Premium Jeans offers 6 different fits that will complement various shapes and sizes.

Easy: The low-waisted jeans enjoys a loose leg and straight leg opening.

New Loose-“Relaxed”: Like the name goes, this loose-fitting, slim cut jeans will be great for the guy who wants absolute comfort without sacrificing style.
Boot: Low-waisted jeans are given a boot leg opening that will complement the straight leg design to add some visual flair in any outfit.

Straight: The straight leg cut is updated with a slightly lowered front rise and raised back rise for a better fit.

Standard: The classic jeans with the straight leg and straight leg opening continues to remain Gap’s most iconic jeans.

Authentic: This is a brand new modern jeans that is designed with a straight cut and a slim leg opening. The effect is slim-fitted jeans that aren’t so tight that they look like all circulation has been cut off.
Each pair of Gap 1969 Premium Jeans retail for RM259. If you think that’s a lot to pay, bear in mind that that’s 40 years of denim expertise and engineering from a classic company that you’re paying for!
Alternatively, if you want to get your hands on one of these jeans, listen up cause Tongue in Chic is giving away RM100 vouchers for 5 lucky winners. All you need to do is tell us two vital things:
- What were you born to do
- Why you would like a pair of this jeans
You can answer:
- by commenting on the post here (please remember to leave a valid email!)
- on our Twitter (remember to @tictweets)
- leaving a message on our Facebook fanpage
Contest ends 12 pm, 11th of September 2009.
Gap stores can be found at
1 Utama (New Wing), PJ
Tel: 03-77278587
The Garders, Mid Valley City, KL
Tel: 03-22849830
Pavillion, Jalan Bukit Bintang, KL
Tel: 03-2143-8088
Tel: 03-2143-8088


