Sephora Spreads To Hong Kong
French cosmetics chain Sephora has opened its first store in Hong Kong's busy shopping district Mong Kok, along the infamous Sai Yeung Choi Street South.
Since 1969, Sephora has carried make-up, skincare, frangrance and bath products from over 250 brands, as well as its own moderately-priced private label.
With outlets in Canada, Greece, Italy, US, Monaco, Spain, and now the Middle East and China (for a full list of store locations click *here*) Sephora is one of the world's leading beauty department stores and make-up names.
Sephora in Paris! Photo taken from IgoUgo.
Although Sephora has yet to settle on South East Asian shores, the latest addition to the beauty shop scene in Hong Kong will have you thinking it's about time for a holiday spree. Or maybe just a holiday look-see? Financial markets right now may in a turmoil, but Sephora's management is confident that "people are still looking for the store experience and to have fun...even if they don't buy a lot". And with their huge range of products, services like make-up and hair consultations, and open-layout concept, Sephora may be able to offer exactly that.
For more on Sephora and the battle of the cosmetic chains in Hong Kong, see what Butterboom and The Standard had to say *here* and *here*.
Meanwhile, check out these cool Sephora brand products we've scouted.
First up, the Sephora Blockbuster Makeup Palette, loaded with 64 eyeshadows, 32 lip colours, translucent shimmer powder and more. I can imagine girls buying this just because it looks so pretty!
Even if you have enough brushes to paint a house, the brush holder of this Sephora Brush Set is a reason by itself to shed the notes. An ingenious pop-up mechanism in the lid means that you can keep it open on your dressing table for easy access, or close it for travel and storage.
Go to Sephora's online store for more beauty buys, as well as Sephora's celebrity collaborations. Fans of the reality series Miami Ink, for example, will be interested in Kat Von D for Sephora.
The new store is located at:
Hollywood Plaza,
610 Nathan Road,
Mong Kok, Kowloon,
Hong Kong
(entrance on Sai Yeung Choi Street South, opposite Broadway Cinema)
