Tongue in Chic - TiC Launch

TiC Launch

Tue, 26/08/08 - 12:10PM Filed in Events by jeen | Comments: 5 Icon_comments

By: Joyce

Finally, some pictures and words to share with those of you who haven't read about the Tongue in Chic launch online already!

The week before the launch threw most of the staff in the office into a frenzy - preparing the designs for print, collecting all the dressed dollies back, locking down giveaways for our guests (you!) and ensuring all partners were sure of when to be where.

Shawn Cutler hair salon came in as partner for the event to style our four space ambassadors' hair, right after Make Up Store was done with dolling up their pretty little faces according to theme.

I walked around getting pictures of set up before the guests were scheduled to start arriving at 7:30pm at The Apartment, KLCC.

We had many goodies placed as part of set up to give out in the hundreds, including the popular Topshop shopper bags from Urbanscapes fame, baby Beefeater Gin bottles, Invisibras, Make Up Store's M magazines, Mooks vouchers, Topshop vouchers, and many-a colourful sachets courtesy of Durex.

Tongue in Chic had four separate spaces set up in different themes while featuring outfits put together by locally-renowed stylists.

The bohemian area with its wooden easels and branches, displayed decadent threads by stylist Calvin Cheong.

In the hipster room, retro videos played on old-school television sets and lightbulbs shone from the wooden floor, as stylist Daniel Henry's ensembles hung in the glass cupboards.

Each stylist had their profile hung in each space, though I'm not sure how many guests read them!

Daniel Henry's mocassins.

Guests arriving.

Our lovely space ambassadors (we didn't know what else to call them) dishing out information and goodies to guests as they explored the fashion spaces.

This is the vintage and sophisticated area, with clothes stylist Cris Yong put together. His outfits were hung on black silhouettes, and mannequins placed in reflective spaces.

And of course. The dolls.

Over 200 handmade dolls were sent out to various individuals in the creative industry (fashion, design, advertising, music) to sew little outfits for, weeks before the launch. The response blew us away as all the dollies returned in some of the most immaculate outfits with interesting fabric and detailed beading, in all sorts of styles - victorian, rock, goth, pop, chic.

All of them were displayed on three boards along the first floor of The Apartment, with tags affixed to each one describing its clothes designer's details and inspiration.

You can see some of the dolls' pictures *here*

YC in the middle, with the Envy mag gang.

The lovely stylists also loaned us funky headgear and other accessories for guests to deck themselve up in, to camwhore at the Tongue in Chic photowall.

Hairstylists Boon and Fei with their Heineken bottles.

Project Runway finalist Alwyn Chua, with photographer Idan in the background.

Tongue in Chic Editor at Large Evevon Chik.

Sue Lynn, Associate Account Director

Lapsap duo Blink and Ah Xu.

And of course, what is a fashion blogpost without a breakdown of what some of our superstylin' guests wore at the launch!

Holding their free Invisibras
2nd from L-R:

Sherrie, 23
Top and skirt : From friends
Boots : Pull and Bear

Calvin Cheong, Fashion Stylist

Daniel Henry, 25, Fashion Stylist
Cardigan : Dior Homme
Jeans : Cheap Monday
Boots : Flea Market

Stephanie, 22, Freelancer
Shoes : Elo
Jeans : Topshop
Necklace : vintage from Grandma
Cardigan : Junkyard Sale
Top : Forever 21

L-R
Yonnie, 23
Dress : Flea Market
Heels : Flea Market
Bag : Esprit

Franchesca, 26, Kent BDA
Tube : Sunway
Handbag : NINE WEST
Heels : Summit, Johor Bahru
Necklace : Bangkok
Earrings : Midvalley

Arianna, 24, Kent BDA
Dress : Cats Whiskers
Belt : Cats Whiskers
Bangle : Cats Whiskers
Clutch : Isetan
Heels : Midvalley
Leggings : Gift
Necklace : Gift

L-R:
Sheryl, 23, Writer
Tube Dress : Seven Days
Belt : Cats Whiskers
Necklace : Diva
Clutch : Miss Selfridges
Heels : Mod

Karen Marie, 21, Writer
Top : Dorothy Perkins
Skirt : Nichi
Heels : Isetan, KLCC
Bag : Online Boutique

Gabriena, 20, Monash Student
Dress : Glampot
Glasses : Vincci
Clutch : Topshop
Heels : Nine West

David Lee, 22, Glampot Boutique Owner
Top and Pants : Zara

Kriss Wong, 25, Freelancer
Dress : Harajuku Stalls
Scarf : Palestinian
Bag : Dolce & Gabbana

Samantha, 27, Tres Chic Boutique Owner
Dress : Tres Chic
Shoes : Nine West