Ralph Lauren On Your iPhone
Earlier this year, Polo Ralph Lauren announced an update to its iPhone™ application that will enable users to engage in a new season of glamour from the Ralph Lauren Collection. 
Amongst the cool content and features include:
• Viewing video highlights of the Ralph Lauren Collection.
• Getting a closer look at the season’s styles via the interactive super-cool Lookbook feature.
• Exploring one of Ralph Lauren Collection’s most iconic pieces: The Ricky Bag. Check out the bag in the first-ever 360-degree view
• The opportunity to go “Backstage” and soak in the ambiance of the Fall 09 show through a photo montage accompanied by audio clips captured from behind the scenes.
• Access to the Video Library where you can explore the stories behind the collections. This section hosts a variety of short films, including videos from Ralph Lauren’s 40th Anniversary Event.
If you’re an iPhone user, you can download the application in any country where an iTunes Store is available. Alternately, click here!
All Images courtesy of Ralph Lauren
