Not many people can claim to straddle both the mathematical and creative fields equally and excel in both of them, but then again, not everyone is John Maeda. The acclaimed artist, graphic designer, computer scientist, mathematician and current President/CEO of the Rhode Island School of Design has been named by Esquire magazine as one of the 75 most important people of the 21st century. Can you blame Reebok for picking this guy to share an ongoing collaboration with?

The first collaboration between John Maeda and Reebok, the Reebok Timetanium, was a global success with all 100 pairs of shoes selling out within 14 hours of first launch. Each subsequent line has been received with equal fanfare and it’s no stretch to say that John Maeda’s designs are highly sought after the world over.

For the current Affili’Art Collection, John has channeled principes from his book, The Laws of Simplicity, and kept his designs relatively minimalist and simple. Yet of course, the shoes carry the token elegant complexity attached with someone with a mathematical and creative mind.

The Reebok ERS 500 Maeda is modeled after the first principle in John Maeda’s book. Described as “thoughtful reduction”, white leather is given a sleek finish with metallic silver highlights.

The second shoe design, the Retro Aztec Maeda, is based on the principal of “In simplicity we trust”. The shoe is a callback to classic designs that forego excess details and colours, instead championing a minimalistic and timeless appeal.

Both shoes are available exlusively at the Sole What, The Gardens, Mid Valley City. The Reebok ERS 500 Maeda retails for RM429, while the Retro Aztec Maeda is priced at RM399.

Some peeps at the event:

Miranda, writer
Top: H&M men
Leggings: pasar malam
Sneakers: Reebok
Accessories: personally designed and crafted in the Philippines.
Bag: Charles and Keith

Sherelyn, writer
Blazer: Australia
Top: Padini
Shorts: Too old to remember!
Shoes: Yunique Paradise
Necklace: Gossips
Bag: Damansara Uptown

(l-r): Nelson, Sole What
Shirt: Old Navy
Jeans: Dior Homme
Shoes: Vans

Ah Xu, one half of DJ tag-team Lapsap
Shirt: a gift from Bangkok
Jeans: Second-hand
Shoes: Reebok EX O-Fit

Edwin, owner of Sole What
Top: Juice KL
Jeans: Japan
Shoes: Nike Sportswear

Zul, multimedia student
Jacket: Sungai Wang
Pants: Sungai Wang
Shoes: Nike

Raeesa, freelance graphic designer
Top: 3.1 Phillip Lim
Jeans: Sungai Wang
Belt: Vintage
Shoes: Nike MX 1
Watch: Baby G

Rbee, student
Everything on her are her sister’s except for shoes
Shoes: Vincci

Deborah Lee, fashion writer
Top: Armani Exchange
Tank top: thrifted
Bandage skirt: Topshop
Shoes: Forever 21
Bag: Moca in Bangsar

Agnes, marketing
Dress: Bangsar
Bag: Fendi
Shoes: Vincci

[Source credits: Oh Gizmo]