International sports/lifestyle brand, Puma, is celebrating the DIY spirit this upcoming holiday season with their latest ‘Create Your Style‘ campaign. The advertising campaign features Taiwanese artiste, Eddie Peng and Hong Kong model, Gaile Lai interpreting the spirit of Puma in their creative lives. Loud bursts of colour and zaniness ensue, which we can’t help but kind of love!
Both models featured are wearing the new Puma Autumn/Winter 2009 collection. Set against bright, colour-popping backgrounds, both Eddie and Gaile depict fun, joy and energetic youthfulness, much like the essence of the brand.
Shot by famed Korean photographer, Ryoo Hyun Young and styled by Korean stylist, Chae Han Suk, the ‘Create Your Style’ campaign emphasizes individualism and a playful approach to fashion. Just say no to carbon-copy looks and create your own style with Puma!
The ‘Create Your Style‘ campaign will launch at all Puma retail outlets in Malaysia in November.
[Image credits: Puma]
