It all started with hair dye, and the rest, as they say, is history. 2009 is truly is a historic year for L’Oreal, the brand that has been bringing safe and innovative products in skincare, hair care, and makeup for 100 years.
Kerastase & L’Oreal of PPD Division enjoying the celebration
Along with Malaysia, Singapore, Korea and other countries all over the world; L’Oreal Philippines celebrated it’s centenary at Fort Bonifacio Global City on 4th June. 100 years of mixing science and beauty has resulted in the most effective beauty inventions and some of the industry’s most successful brands such as L’Oreal Paris, L’Oreal Professionnel, Vichy, Lancôme, and The Body Shop.
On its centenary, L’Oreal decided to celebrate their continued success by giving back to the community, as part of their long-term dedication to corporate responsibility.
In the Philippines, L’Oreal, together with the Philippine Business for Social Progress, have committed to a project called Bigay Daan, where 30 women from a chosen community will be given the opportunity to receive starter kits and basic training in hair dressing, makeup artistry, personality development, planning, and budgeting for three months at the L’Oreal Philippines Academie.
This project aims to help these women learn and have the means to improve the quality of their lives and that of their families. All beneficiaries will be given employment opportunities in David’s Salon, Reyes Haircutters, and Index Salon.
Not only has L’Oreal been helping make women all over the world more beautiful; the brand has also been inspiring them to make the world a beautiful place to live in as well.
Revisit L’Oreal’s one hundred years of success through historical images of its ads, products, and brands in the gallery below.
1909: Eugene Shueller creates the Societe Francaise des Teintures Inoffensives pour cheveux
1921: L’Oreal d’Or for blonder tones
1924: Advertisement for L’Oreal
1927: Advertisement for L’Oreal
1928: Advertisement for L’Oreal
1928: The introduction of Imedia as the first fast oxidation hair dye
1929: The secret of platinum blondes, L’Oreal Blanc
1931: Advertisement for Imedia, the first quick oxidation hair colour
1935: Eugene Schueller and his team of researchers
1934: DOP, the first non-soap shampoo
1936: Advertisement for O’Cap, the first hair water to wash hair without ordinary water
1954: Truck drivers drive through France to distribute samples and stopping at schools for “The Clean Children’s Crusade”
1954: “The Crusade For Clean Children” with DOP and Monsavon
1958: Animations created throughout cities and beaches for the launch of Ambre Solare
1958: Animations created throughout cities and beaches for the launch of Ambre Solare
1956: A billboard inside a train station for DOP
1957-1987: Francois Dalle is named President and CEO
1960: Belle Color, the first at-home hair-color shampoo
1965: An advertisement for the legendary Elnett hair lacquer
1988: Lindsay Owen-Jones is named Chairman and CEO
For more details and updates check out : www.loreal.com
