Kenzo Introduces New Concept Corner

by s.b. roslan on Wed, 24/06/09 07:00 UTC.

Kenzo, a brand that is French but with roots in Japan, introduced its new concept corner at Pavillion yesterday. The design of the corner was inspired by Kenzo’s logo with it being deconstructed and rebuilt into random patterns, in the same way a bird accumulates twigs for its nest.

This maintains the brand image that Kenzo has carefully nurtured through the years, but adds an iconic duality in the combination of light and shadow that filters through the pattern. The choice to use different materials – steel coated with glossy white paint on the outside, and dark wood on the inside – emphasizes the concept by creating a conscious contrast of colour and materials.

Flower by Kenzo, RM145

The poppy is one of most poignant symbols of the Kenzo brand. What Mr. Kenzo Takada had in mind was to create a special scent and introduce its constructed identity to the world – strong, singular, pure and sensual.

The ever lively Datin Ho, who guided us through the intricate process of the art of folding origami which we turned into a poppy!

Here’s the end product of what Datin Ho showed us. It was challenging and fun, especially when we moved on to folding the smaller bits of paper. It taught us the art and beauty of Zen, and the patience to create beauty from nothing; which is what Kenzo is about.

Below are style shots of the attendees at the launch!

Name: Syikin
Occupation: Fashion Freelancer
Top: Nichii
Leggings: Thouboutique
Shoes: Nose
Jewelry: Gift from sister

Name: Ali Imran
Occupation: Senior Writer
Shirt: Vintage shop in Vietnam
Jeans: Zara
Belt: Massimo Dutti
Glasses: Paul Frank
Shoes: Converse

Name: Li Ying
Occupation: Marketing Executive
Dress: Thrifted in Hong Kong
Belt: Topshop
Pashmina: Gift from a friend
Shoes: Nose
Jewelry: Miss Selfridge