You would think that prestigious fashion and beauty brand Christian Dior would have had a roadshow in Malaysia before, but surprisingly it hasn’t… until now. In conjunction with the launch of their new Diorshow Iconic mascara, Dior will also be running the Dior Iconic Roadshow for the next two weeks. Read on!
Dior threw a lavish (as if we would have expected anything less!) event on Thursday afternoon, whereby guests consisted of celebrities, fashion media, female bloggers, and business partners. People were mingling and chatting away as chilled espresso in martini glasses, champagne, and canap
és were served in La Bodega Pavilion, where it was held.
Producer Tania Safuan, emcee Marion Caunter, TV Host Belinda C
The girls behind Emmagem – Karen Marie and Yet Mee
Emmeline Ng (Miss Malaysia/World 2005) and Soo Wincci (Miss Malaysia/World 2008)
See, beauty queens do eat dessert 
Ishaq Noor and Miranda Yeoh from Envy magazine
The entire restaurant was cleared of tables to make way for counters and plasma screens showing off their latest high definition lash curler mascara – Diorshow Iconic.
Singer Ning Baizura
The first mascara to feature a revolutionary oblique brush, it acts as a genuine lash curler to produce exceptionally curled lashes… minus the damaging effects of a last curling tool! Said to easily grasp and curl each lash one by one, the bevelled bristles give precision to the point of grabbing even the shortest lash.
There is no better way to convert a crowd than showing proof that it works, and Dior did just that by holding a mini demonstration. Two make-up experts from Dior were called upon to apply the Diorshow Iconic mascara on the lashes of two models.
A few swift sweeps and quick measuring later, emcee Marion Caunter held up the results for guests to see.
Show wasn’t over after the demonstration was done; all guests were ushered outside to have a look at a surprise with models leading the way…
A huge black curtain, that well, hid the mysterious surprise on the road outside.
Marion smiling as everyone’s curiosity is further piqued. The black drapes were unveiled to reveal…
The Dior Iconic Truck!
The first of its kind in Malaysia, the truck’s interior has been converted into a Dior counter – complete with product displays, make up tables, chairs and mirrors. Instead of letting consumers go to them, Dior will be going to consumers!
Over the next two weeks, the Iconic Truck will be traveling all over Malaysia to let public partake in many exciting activities, test the new Diorshow Iconic Mascara, get their lashes measured with Dior’s special measuring tool and even receive a sample deluxe size Diorshow Iconic Mascara for free! (Terms and conditions apply, while stocks last)
Look out for the first ever Diorshow Iconic Roadshow on these dates and locations:
Nov 15 – 1 Utama Old Wing, Main Entrance, KL (03 7726 2320)
Nov 16 – Sunway Pyramid, Main Entrance, KL (03 5638 9766)
Nov 20 – Bangsar VIllage 2, Main Entrance, KL
Nov 21 – Ipoh Parade / Kinta City, Main Entrance, Ipoh (05 253 0602 / 05 549 9904)
Nov 22 – Gurney Plaza, Main Entrance, Penang (04 228 3909)
Nov 23 – Queensbay Mall, Main Entrance, Penang (04 641 2721)
Nov 28 – Plaza Pelangi, Main Entrance, Johor Baru (07 335 2782)
Nov 29 – Tebrau City, Main Entrance, Johor Baru (07 354 7802)
Nov 30 – Mahkota Parade, Main Entrance, Malacca (06 281 6852)
10x Diorshow Iconic Mascara To Give Away!
Tongue in Chic and Dior have come together to give away the latest high definition lash curler mascara to ten TiC readers!
The first 10 people to submit a picture of their eyes between 15-17 November will win a Diorshow Iconic Mascara (retailing at RM98)! That’s right, all you have to do is submit a picture of your eyes, along with full name, IC and mobile numbers to contest@tonguechic.com before 12 noon 17th November 2008.
Winners will be announced after noon on 17th November, and prizes have to be redeemed at the Mid Valley Centre Court promotion from 17-24 November.
